Getting better at sensemaking
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001135550/TOC |
|---|---|
| Ostali autori: | Woodside, Arch G. (Editor) |
| Vrsta građe: | e-knjiga |
| Jezik: | eng |
| Impresum: |
Stamford :
JAI Press,
2000.
|
| Nakladnička cjelina: |
Advances in business marketing and purchasing ;
vol. 9. |
| Predmet: | |
| Online pristup: |
https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2001)9 |
Sadržaj:
- Getting better at sensemaking : introduction / Arch G. Woodside
- Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijärvi and Henrikki Tikkanen
- Studies on industrial marketing change processes: a theoretical review and suggestive framework / Per Andersson
- Management of the market research client/agency relationship / Ross Brennan
- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer
- Negotiating international industrial projects: MNCS versus emerging markets / Pervez N. Ghauri
- Global integration of marketing and R&D: IMB's Haifa research laboratory and its "WebCutter" technology / Mel Horwitch ... [et al.]
- Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu
- Development of measures to assess customer perceived value in a business-to-business context / Jozée Lapierre
- Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon
- Judgmental heuristics in overseas vendor search and evaluation: a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump
- Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch
- Hungarian tender buyers: some results of an empirical research study / Tibor Mandják and Judit Simon
- Business marketing as "politics" : identifying and managing political buying situations / K. E. Kristian Möller
- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo
- Ingredient branding : perspectives and problems of brand development in business to business enduser relations / Konstantin Theile and Wolfgang Burr
- Integration of qualitative and quantitative research approaches in business-to-business marketing / Gerhard A. Wührer and Thomas Werani.