Evaluating marketing actions and outcomes
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001135560/TOC |
|---|---|
| Ostali autori: | Woodside, Arch G. (Editor) |
| Vrsta građe: | e-knjiga |
| Jezik: | eng |
| Impresum: |
Oxford :
Elsevier,
2003.
|
| Nakladnička cjelina: |
Advances in business marketing and purchasing ;
vol. 12 |
| Predmet: | |
| Online pristup: |
https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2003)12 |
Sadržaj:
- Introduction: overcoming overconfidence and other processes in shallow thinking / Arch G. Woodside
- Where is the action?: the reconstruction of action in business narratives / Hans Kjellberg, Per Andersson
- Narratives and case process research / Per Andersson
- Integrating marketing models with quality functional deployment / Stan Aungst, Russell R. Barton, David T. Wilson
- Stakeholder value creation and firm success / Oliver Koll
- Building effective buyer-seller dyadic relationships / Michael W. Preis, Salvatore F. Divita, Amy K. Smith
- Trust and business-to-business e-commerce communications and performance / Pauline Ratnasingam
- Examining internationalization of the professional services firm / Maria Anne Skaates
- Research on business-to-business customer value and satisfaction / Robert B. Woodruff, Daniel J. Flint
- Meta-evaluation: assessing alternative methods of performance evaluation and audits of planned and implemented marketing strategies / Arch G. Woodside, Marcia Y. Sakai.