Review of marketing research
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001135568/TOC |
|---|---|
| Ostali autori: | Malhotra, Naresh K. (Editor) |
| Vrsta građe: | e-knjiga |
| Jezik: | eng |
| Impresum: |
Bingley :
Emerald,
2005.
|
| Predmet: | |
| Online pristup: |
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2006)2 |
Sadržaj:
- Review of marketing research : some reflections / Naresh K. Malhotra
- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi
- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park
- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra
- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King
- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman
- The metrics imperative : making marketing matter / Donald R. Lehmann
- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek.