Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001135589/TOC |
|---|---|
| Ostali autori: | Woodside, Arch G. (Editor) |
| Vrsta građe: | e-knjiga |
| Jezik: | eng |
| Impresum: |
Bingley :
Emerald,
2009.
|
| Nakladnička cjelina: |
Advances in culture, tourism and hospitality research ;
vol. 3 |
| Predmet: | |
| Online pristup: |
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2009)3 |
Sadržaj:
- Cultural psyche and cross-cultural research methods / Patricia Berwick
- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown
- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy
- Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle
- Brand image, equity, and sports sponsorship / David N. Bibby
- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside
- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.