Tourism branding
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001135590/TOC |
|---|---|
| Ostali autori: | Cai, Liping A. (Editor) |
| Vrsta građe: | e-knjiga |
| Jezik: | eng |
| Impresum: |
Bingley :
Emerald,
2009.
|
| Nakladnička cjelina: |
Bridging tourism theory and practice ;
vol. 1 |
| Predmet: | |
| Online pristup: |
https://www.emerald.com/insight/publication/doi/10.1108/S2042-1443(2009)1 |
Sadržaj:
- Tourism branding a community affair / Liping A. Cai, William C. Gartner, Ana María Munar
- Linking local and culinary cuisines with destination branding / Yi-Chin Lin
- Spanish holiday brands : comparative analysis of 10 destinations / Josep-Francesc Valls, Vicenta Sierra, Miguel Angel Bauelos, Ignacio Ochoa
- Branding Spain's tourism miracle (1959-1979) / Julio Aramberri
- A practical framework for destination branding / Asli D.A. Tasci, William C. Gartner
- Destination brand strategy the case of greece / Alexandros Kouris
- Challenging the brand / Ana María Munar
- The Copenhagen way stakeholder-driven destination branding / Lars Bernhard Jørgensen, Ana María Munar
- Consultation builds stronger brands / Bill Baker
- Developing distinctive city branding cases of Anseong and Bucheon, South Korea / Jung-hoon Lee
- Strategic branding in hospitality the case of Sol Meliá / Luís del Olmo, Ana María Munar
- A model of virtual destination branding / Martin Yongho Hyun, Liping A. Cai
- Deconstructing brand equity / William C. Gartner
- A two-dimensional approach to branding integrating identity and equity / Maja Konecnik Ruzzier, Mitja Ruzzier
- Collaborative destination branding / OunJoung Park, Liping A. Cai, Xinran Y. Lehto
- Tourism branding in a social exchange system / Liping A. Cai.