Visionary pricing
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001135621/TOC |
|---|---|
| Ostali autori: | Smith, Gerald (Editor) |
| Vrsta građe: | e-knjiga |
| Jezik: | eng |
| Impresum: |
Bingley :
Emerald,
2012.
|
| Nakladnička cjelina: |
Advances in business marketing & purchasing ;
v. 19 |
| Predmet: | |
| Online pristup: |
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2012)19 |
Sadržaj:
- On Dan Nimer / Englebert Kirchner
- One on one, pricing with Dan Nimer / Gerald E. Smith, Dan Nimer
- The founding principles and strategies of pricing / Gerald E. Smith, Dan Nimer
- Integrating marketing and operational choices for profit growth / Thomas Nagle, Lisa Thompson
- How price consulting is coming of age / Hermann Simon
- Incorporating competitive strategy in pricing strategy / George E. Cressman
- Emergent pricing strategy / Gerald E. Smith
- Price and customers' perceptions of value / Kent B. Monroe
- Using case ROI to determine customer and segment value in the business-to-business environment / Reed K. Holden
- Legal tools that support value pricing / Eugene F. Zelek
- Understanding value : beyond mere metrics / E.M. (Mick) Kolassa
- Creating value with sales promotion strategies that avoid price discounting / Takaho Ueda
- Pricing : from good to world class / Craig Zawada, Mike Marn
- Pricing software : ten predictions for the future / Allan Gray ... [et al.]
- Capturing the value of pricing analytics / Chuck Davenport, John Norkus, Michael Simonetto.