Attitudes of Croatian consumers about mobile messenger chatbots
This paper aims to investigate Croatian consumers' attitudes about mobile messenger chatbots (MMC) and their propensity to use them. The proposed conceptual model is based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT). The research was conducted through an anony...
Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001136756 |
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Matična publikacija: |
Journal of information and organizational sciences (Online) 45 (2021), 2 ; str. 579-599 |
Glavni autori: | Dobrinić, Damir, ekonomist (Author), Gregurec, Iva, Dobrinić, Dunja |
Vrsta građe: | e-članak |
Jezik: | eng |
Predmet: | |
Online pristup: |
https://doi.org/10.31341/jios.45.2.13 Journal of information and organizational sciences (Online) Hrčak |
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https://doi.org/10.31341/jios.45.2.13Journal of information and organizational sciences (Online)
Hrčak