Attitudes of Croatian consumers about mobile messenger chatbots

This paper aims to investigate Croatian consumers' attitudes about mobile messenger chatbots (MMC) and their propensity to use them. The proposed conceptual model is based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT). The research was conducted through an anony...

Full description

Permalink: http://skupni.nsk.hr/Record/nsk.NSK01001136756
Matična publikacija: Journal of information and organizational sciences (Online)
45 (2021), 2 ; str. 579-599
Glavni autori: Dobrinić, Damir, ekonomist (Author), Gregurec, Iva, Dobrinić, Dunja
Vrsta građe: e-članak
Jezik: eng
Predmet:
Online pristup: https://doi.org/10.31341/jios.45.2.13
Journal of information and organizational sciences (Online)
Hrčak

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Internet

https://doi.org/10.31341/jios.45.2.13
Journal of information and organizational sciences (Online)
Hrčak