Understanding social media marketing activities in Western Balkans
Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001137712/Description |
|---|---|
| Matična publikacija: |
Ekonomski pregled (Online) 72 (2021), 6 ; str. 869-893 |
| Glavni autori: | Rrustemi, Visar (Author), Jusufi, Gezim |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.32910/ep.72.6.4 Ekonomski pregled (Online) Hrčak |