Exploring loyalty of generation X in a retail store context
Despite the increased interest in consumers pertained to Generation X, there is still much that is not understood about this particular market segment. In particular, this refers to their retail-related behaviour as well as the satisfaction and loyalty of customers in traditional brick and mortar re...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001137729/Description |
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| Matična publikacija: |
Ekonomski pregled (Online) 72 (2021), 3 ; str. 431-448 |
| Glavni autori: | Pavlić, Ivana, ekonomistica (Author), Vojvodić, Katija, Puh, Barbara |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.32910/ep.72.3.5 Ekonomski pregled (Online) Hrčak |