The impact of credibility of influencers recommendations on social media on consumers behavior towards brands
Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster and more efficiently with their consumers. In order to convey the message about the value of their brands to their target market, organizations hire influential peopl...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001137915 |
|---|---|
| Matična publikacija: |
Informatologia (Online) 54 (2021), 3/4 ; str. 181-196 |
| Glavni autori: | Kwiatek, Piotr (Author), Baltezarević, Radoslav, Papakonstantinidis, Stavros |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.32914/i.54.3-4.5 Hrčak |
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https://doi.org/10.32914/i.54.3-4.5Hrčak