Can marketing capabilities lead to the competitive advantage of the firm?

Autor: Jerman, Damjana
Matična publikacija: Ekonomska istraživanja (2006)

Model of marketing communications effectiveness in the business-to-business markets

Autor: Jerman, Damjana
Matična publikacija: Ekonomska istraživanja (2012)

Characteristics of marketing communications in the former Yugoslavian countries

Autor: Jerman, Damjana
Matična publikacija: Ekonomska istraživanja (2004)

The importance of logistics service quality in a business-to-business market

Autor: Završnik, Bruno
Matična publikacija: Management (Split) (2006)

Relationship between logistics service's perceived value and outsourcing of logistics activities

Autor: Logožar, Klavdij
Matična publikacija: Promet (Zagreb) (2006)

Vol. 1.

Impresum 2005

International Conference Globalization and Entrepreneurship: Fears, Challenges and Opportunities, Pula, April, 24-26, 2003 : conference papers

Impresum 2003

Global Challenges for Competitiveness: Business and Government Perspective : Pula, Croatia, September 27-29, 2007.

Impresum 2007