|
|
|
|
LEADER |
01819cam a22002898i 4500 |
005 |
20170221095058.0 |
008 |
160222s2016 nyu b 001 0 eng |
020 |
|
|
|a 9780393249132
|
040 |
|
|
|a DLC
|b eng
|c DLC
|e rda
|d HR-ZaFER
|
041 |
|
|
|a eng
|
042 |
|
|
|a pcc
|
050 |
0 |
0 |
|a HF5415.1265
|b .P3674 2016
|
082 |
0 |
0 |
|a 658.8/72
|2 23
|
100 |
1 |
|
|a Parker, Geoffrey
|q (Geoffrey G.)
|e author.
|9 38257
|
245 |
1 |
0 |
|a Platform revolution :
|b how networked markets are transforming the economy and how to make them work for you /
|c Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
|
250 |
|
|
|a 1. ed.
|
260 |
|
|
|a New York:
|b W.W. Norton & Company,
|c 2016.
|
263 |
|
|
|a 1111
|
300 |
|
|
|a xiii, 336 str. ;
|c 25 cm.
|
504 |
|
|
|a Includes bibliographical references and index.
|
505 |
0 |
|
|a Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
|
650 |
|
0 |
|a Internet marketing.
|9 38258
|
650 |
|
0 |
|a Strategic planning.
|9 38259
|
700 |
1 |
|
|a Van Alstyne, Marshall,
|e author.
|9 38260
|
700 |
1 |
|
|a Choudary, Sangeet Paul,
|e author.
|9 38261
|
942 |
|
|
|2 udc
|c K
|
999 |
|
|
|c 47176
|d 47176
|