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160222s2016 nyu b 001 0 eng |
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|a 9780393249132
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|a DLC
|b eng
|c DLC
|e rda
|d HR-ZaFER
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|a eng
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|a pcc
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|a HF5415.1265
|b .P3674 2016
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|a 658.8/72
|2 23
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1 |
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|a Parker, Geoffrey
|q (Geoffrey G.)
|e author.
|9 38257
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|a Platform revolution :
|b how networked markets are transforming the economy and how to make them work for you /
|c Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
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| 250 |
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|a 1. ed.
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| 260 |
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|a New York:
|b W.W. Norton & Company,
|c 2016.
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| 263 |
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|a 1111
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| 300 |
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|a xiii, 336 str. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index.
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|a Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
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| 650 |
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|a Internet marketing.
|9 38258
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| 650 |
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|a Strategic planning.
|9 38259
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| 700 |
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|a Van Alstyne, Marshall,
|e author.
|9 38260
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| 700 |
1 |
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|a Choudary, Sangeet Paul,
|e author.
|9 38261
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| 942 |
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|2 udc
|c K
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|c 47176
|d 47176
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