Platform revolution

Permalink: http://skupni.nsk.hr/Record/fer.KOHA-OAI-FER:47176/Details
Vrsta građe: Knjiga
Jezik: eng
Impresum: New York: W.W. Norton & Company, 2016.
Izdanje: 1. ed
Predmet:
LEADER 01819cam a22002898i 4500
005 20170221095058.0
008 160222s2016 nyu b 001 0 eng
020 |a 9780393249132  
040 |a DLC  |b eng  |c DLC  |e rda  |d HR-ZaFER 
041 |a eng 
042 |a pcc 
050 0 0 |a HF5415.1265  |b .P3674 2016 
082 0 0 |a 658.8/72  |2 23 
100 1 |a Parker, Geoffrey  |q (Geoffrey G.)  |e author.  |9 38257 
245 1 0 |a Platform revolution :  |b how networked markets are transforming the economy and how to make them work for you /  |c Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. 
250 |a 1. ed. 
260 |a New York:  |b W.W. Norton & Company,   |c 2016. 
263 |a 1111 
300 |a xiii, 336 str. ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index. 
650 0 |a Internet marketing.  |9 38258 
650 0 |a Strategic planning.  |9 38259 
700 1 |a Van Alstyne, Marshall,  |e author.  |9 38260 
700 1 |a Choudary, Sangeet Paul,  |e author.  |9 38261 
942 |2 udc  |c K 
999 |c 47176  |d 47176