Group consensus and minority influence

Reviews the impact of majority and minority influence on attitude change and persuasion, on individual and group problem solving, organizational processes, and on group performance and innovation. The book also provides insights on how to work more effectively with groups in applied situations.

Permalink: http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:218757
Ostali autori: Dreu, Carsten K. W. de (-), Vries, Nanne K. de
Vrsta građe: Knjiga
Jezik: eng
Impresum: Oxford : Blackwell, cop. 2001.
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