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080131s2006 |||a |||||||||| ||eng|d |
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|c 219849
|d 219849
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|a 9780071116084
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| 035 |
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|a HR-ZaFF psiL5799
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|a HR-ZaFF
|b hrv
|c HR-ZaFF
|e ppiak
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|2 APA CC
|a 3940
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| 100 |
1 |
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|a Kerin, Roger A.
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| 245 |
1 |
0 |
|a Marketing /
|c Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius.
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| 250 |
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|a 8th ed..
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| 260 |
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|a New York, NY :
|b McGraw-Hill/Irwin,
|c cop. 2006.
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| 300 |
|
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|a XLVI, 733 str. :
|b ilustr. ;
|c 28 cm +
|e cd
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| 504 |
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|a str. 661-671: Rječnik
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| 504 |
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|a str. 673-700: Bilješke
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| 504 |
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|a str. 705-710: Autorsko kazalo
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| 504 |
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|a str. 711-717: Kazalo tvrtki
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| 504 |
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|a str. 718-733: Kazalo pojmova
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| 653 |
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|a marketing
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| 653 |
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|a oglašavanje
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| 653 |
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|a tržište
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| 700 |
0 |
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|a Hartley, Steven W.
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| 700 |
0 |
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|a Berkowitz, Eric N.
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| 700 |
0 |
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|a Rudelius, William
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| 942 |
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|b LIB
|c KNJ
|d PSI | 3940 | 2006 | KER
|h BC11
|i KER m
|6 BC11_KER_M
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| 991 |
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|a psi285/2007
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| 992 |
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|a PS
|b SG
|c 20080131
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