Semiotics, marketing, and communication : beneath the signs, the strategies
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:236015/Details |
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| Glavni autor: | Floch, Jean-Marie (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng fre |
| Impresum: |
New York, N.Y. :
Palgrave,
2001.
|
| Predmet: | |
| Online pristup: |
Biografija autora Sažetak Sadržaj |
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| 100 | 1 | |a Floch, Jean-Marie | |
| 245 | 1 | 0 | |a Semiotics, marketing, and communication : beneath the signs, the strategies / |c Jean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr Bodkin. |
| 260 | |a New York, N.Y. : |b Palgrave, |c 2001. | ||
| 300 | |a xiii, 225 str. : |b ilustr. ; |c 23 cm | ||
| 500 | |a Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000). | ||
| 504 | |a Str. 216-220: bibliografske bilješke i kazalo. | ||
| 505 | 0 | |a Beyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Crédit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism. | |
| 653 | |a semiologija | ||
| 653 | |a komunikacija u marketingu |a promidžba - načini komunikacije | ||
| 856 | 4 | 2 | |3 Biografija autora |u http://www.loc.gov/catdir/bios/hol059/00048317.html |7 z |
| 856 | 4 | 2 | |3 Sažetak |u http://www.loc.gov/catdir/description/hol051/00048317.html |7 z |
| 856 | 4 | 1 | |3 Sadržaj |u http://www.loc.gov/catdir/toc/hol051/00048317.html |7 z |
| 942 | |c KNJ | ||