Semiotics, marketing, and communication : beneath the signs, the strategies
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:236015/TOC |
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| Glavni autor: | Floch, Jean-Marie (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng fre |
| Impresum: |
New York, N.Y. :
Palgrave,
2001.
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| Predmet: | |
| Online pristup: |
Biografija autora Sažetak Sadržaj |
Sadržaj:
- Beyond the text, no salvation : the semiotic approach
- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users
- A star is born : defining visual recognition for Crédit du Nord
- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners
- "I love, I love, I love
- " : automotive advertising and consumer value systems
- The contribution of structural semiotics to the design of a hypermarket
- IBM and Apple's logo-centrism.