Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia
The purpose of this paper is to establish whether or not promotional efforts can help public libraries to become more visible and their services more recognizable in the local community. At present, libraries employ different promotional efforts for their products and services, usually less aggressi...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:306957 |
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| Matična publikacija: |
New Library World 108 (2007), 9/10 ; str. 435-444 |
| Glavni autori: | Vrana, Radovan (-), Barbarić, Ana (Author) |
| Vrsta građe: | Članak |
| Jezik: | eng |
| Online pristup: |
http://www.emeraldinsight.com |