Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia
The purpose of this paper is to establish whether or not promotional efforts can help public libraries to become more visible and their services more recognizable in the local community. At present, libraries employ different promotional efforts for their products and services, usually less aggressi...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:306957/Details |
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| Matična publikacija: |
New Library World 108 (2007), 9/10 ; str. 435-444 |
| Glavni autori: | Vrana, Radovan (-), Barbarić, Ana (Author) |
| Vrsta građe: | Članak |
| Jezik: | eng |
| Online pristup: |
http://www.emeraldinsight.com |
| LEADER | 01593naa a2200265uu 4500 | ||
|---|---|---|---|
| 008 | 131105s2007 xx eng|d | ||
| 022 | |a 0307-4803 | ||
| 035 | |a (CROSBI)306122 | ||
| 040 | |a HR-ZaFF |b hrv |c HR-ZaFF |e ppiak | ||
| 100 | 1 | |a Vrana, Radovan | |
| 245 | 1 | 0 | |a Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia / |c Vrana, Radovan ; Barbarić, Ana. |
| 246 | 3 | |i Naslov na engleskom: |a Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia | |
| 300 | |a 435-444 |f str. | ||
| 363 | |a 108 |b 9/10 |i 2007 | ||
| 520 | |a The purpose of this paper is to establish whether or not promotional efforts can help public libraries to become more visible and their services more recognizable in the local community. At present, libraries employ different promotional efforts for their products and services, usually less aggressive than commercial information providers. Their final goal is to reclaim the role of the primary provider of quality information resources and accompanying services from electronic media. | ||
| 536 | |a Projekt MZOS |f 130-1301799-1755 | ||
| 546 | |a ENG | ||
| 690 | |a 5.04 | ||
| 693 | |a Public libraries, Marketing, Library users, Croatia |l hrv |2 crosbi | ||
| 693 | |a Public libraries, Marketing, Library users, Croatia |l eng |2 crosbi | ||
| 700 | 1 | |a Barbarić, Ana |4 aut | |
| 773 | 0 | |t New Library World |x 0307-4803 |g 108 (2007), 9/10 ; str. 435-444 | |
| 856 | |u http://www.emeraldinsight.com | ||
| 942 | |c CLA |t 1.01 |u 1 |z Znanstveni - clanak | ||
| 999 | |c 306957 |d 306955 | ||