School librarian - marketing specialist?!
Although marketing was primarily oriented toward the business sector i.e. profit oriented, more and more non-profit organizations are coping with the problem of promoting their services. Some of these non-profit organizations are school libraries. Therefore, authors have researched the current situa...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:315156 |
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| Matična publikacija: |
Marketing of Information Services Prague : Charles University in Prague, 2007 |
| Glavni autori: | Banek Zorica, Mihaela (-), Špiranec, Sonja (Author), Lazić, Nikolaj |
| Vrsta građe: | Članak |
| Jezik: | eng |