School librarian - marketing specialist?!
Although marketing was primarily oriented toward the business sector i.e. profit oriented, more and more non-profit organizations are coping with the problem of promoting their services. Some of these non-profit organizations are school libraries. Therefore, authors have researched the current situa...
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:315156/Details |
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| Matična publikacija: |
Marketing of Information Services Prague : Charles University in Prague, 2007 |
| Glavni autori: | Banek Zorica, Mihaela (-), Špiranec, Sonja (Author), Lazić, Nikolaj |
| Vrsta građe: | Članak |
| Jezik: | eng |
| LEADER | 01619naa a2200241uu 4500 | ||
|---|---|---|---|
| 008 | 131111s2007 xx 1 eng|d | ||
| 035 | |a (CROSBI)289566 | ||
| 040 | |a HR-ZaFF |b hrv |c HR-ZaFF |e ppiak | ||
| 100 | 1 | |a Banek Zorica, Mihaela | |
| 245 | 1 | 0 | |a School librarian - marketing specialist?! / |c Banek Zorica, Mihaela ; Špiranec, Sonja ; Lazić, Nikolaj. |
| 246 | 3 | |i Naslov na engleskom: |a School librarian - marketing specialist?! | |
| 300 | |a 249-257 |f str. | ||
| 520 | |a Although marketing was primarily oriented toward the business sector i.e. profit oriented, more and more non-profit organizations are coping with the problem of promoting their services. Some of these non-profit organizations are school libraries. Therefore, authors have researched the current situation in school libraries regarding their marketing services and skills. The main purpose was to established whether school librarians are aware of the importance of of marketing in school libraries and whether they are following any marketing strategies or applying any marketing skills to promote their libraries. | ||
| 536 | |a Projekt MZOS |f 0130462 | ||
| 546 | |a ENG | ||
| 690 | |a 5.04 | ||
| 693 | |a School library, Marketing |l hrv |2 crosbi | ||
| 693 | |a School library, Marketing |l eng |2 crosbi | ||
| 700 | 1 | |a Špiranec, Sonja |4 aut | |
| 700 | 1 | |a Lazić, Nikolaj |4 aut | |
| 773 | 0 | |a 15th Bobcatsss 2007 (29.-31.01.2007. ; Prag, Češka) |t Marketing of Information Services |d Prague : Charles University in Prague, 2007 |n Papik, Richard. Simon, Ingeborg. |g str. 249-257 | |
| 942 | |c RZB |u 1 |v Recenzija |z Znanstveni - Predavanje - CijeliRad | ||
| 999 | |c 315156 |d 315154 | ||