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| LEADER |
00855nam a2200265ui 4500 |
| 003 |
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060712s2004 ||| |||||||||| ||eng|d |
| 999 |
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|c 3571
|d 3571
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| 020 |
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|a 1578517745
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| 035 |
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|a HR-ZaFF iznL3505
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| 040 |
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|a HR-ZaFF
|b hrv
|c HR-ZaFF
|e ppiak
|
| 080 |
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|
|a 659.1
|
| 100 |
1 |
|
|a Holt, Douglas B.
|
| 245 |
1 |
0 |
|a How brands become icons :
|b the principles of cultural branding /
|c Douglas B. Holt.
|
| 260 |
|
|
|a Boston, Mass. :
|b Harvard Business School Press,
|c 2004.
|
| 300 |
|
|
|a XIII, 265 str. ;
|c 24 cm
|
| 504 |
|
|
|a Str. 231-243: Bibliografske bilješke
|
| 504 |
|
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|a Str. 245-249: Bibliografija
|
| 504 |
|
|
|a Kazalo
|
| 653 |
|
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|a Marketing
|a brand
|
| 653 |
|
|
|a brendiranje kulture
|
| 653 |
|
|
|a kulturni turizam
|
| 942 |
|
|
|b LIB
|c KNJ
|d IZN | 659.1 | HOL | h
|h BG08
|i HOL h
|6 BG08_HOL_H
|
| 991 |
|
|
|a izn156/2006
|
| 992 |
|
|
|a IZ
|b IM
|c 20060712
|
