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HR-ZaNSK |
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20190219112520.0 |
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|a 0750654074
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|9 (HR-ZaNSK)740977
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|a (HR-ZaNSK)000738346
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|a HR-ZaNSK
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|c HR-ZaNSK
|e ppiak
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|a 658.8.012
|2 MRF 1998.
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| 100 |
1 |
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|a Gummesson, Evert
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| 245 |
1 |
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|a Total relationship marketing :
|b marketing strategy moving from the 4P's - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm /
|c Evert Gummesson.
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| 250 |
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|a 2nd ed., reprinted.
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| 260 |
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|a Amsterdam [etc.] :
|b Butterworth-Heinemann,
|c 2006.
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| 300 |
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|a XIII, 350 str. :
|b ilustr. ;
|c 25 cm.
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| 500 |
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|a Tekst i ilustr. i na unut. str. om. listova.
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| 504 |
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|a Bibliografija: str. [317]-337; bibliografske bilješke uz tekst.
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| 504 |
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|a Kazalo.
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| 650 |
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7 |
|a Marketing odnosa
|2 nskps
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| 998 |
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|m nmrk1006
|m vhop1007
|c zvdo100719
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