Factors affecting consumer-based brand equity from the perspective of Turkish consumers
This paper contributes to the consumer-based brand equity literature by researching what brand equity means for Turkish consumers and by defining factors that, from their perspective, affect Consumer-Based Brand Equity (CBBE). According to our literature review, although some important cross-cultura...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001065062/Description |
|---|---|
| Matična publikacija: |
Drvna industrija (Online) 70 (2019), 2 ; str. 115-127 |
| Glavni autori: | Akyüz, İlker (Author), Bayram, Bahadır Çağrı, Ersen, Nadir |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.5552/drvind.2019.1812 Hrčak |