Consumer attitudes towards goat milk and goat milk products in Vojvodina
This study presents the results of a survey conducted in the Province of Vojvodina, Serbia to investigate consumers’ attitudes towards goat milk and goat milk products. Furthermore, the factors affecting consumer perception and subjective norms with respect to purchase were examined. The quantitativ...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001098107/Details |
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| Matična publikacija: |
Mljekarstvo.com 70 (2020), 3 ; str. 171-183 |
| Glavni autori: | Paskaš, Snežana (Author), Miočinović, Jelena, biotehnologinja, Lopičić-Vasić, Tijana, Mugoša, Izabela, Pajić, Marija, veterinarka, Becskei, Zsolt |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.15567/mljekarstvo.2020.0304 Hrčak |
| LEADER | 05323naa a22004214i 4500 | ||
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| 001 | NSK01001098107 | ||
| 003 | HR-ZaNSK | ||
| 005 | 20210520103558.0 | ||
| 006 | m d | ||
| 007 | cr|||||||||||| | ||
| 008 | 210419s2020 ci d |o |0|| ||eng | ||
| 024 | 7 | |2 doi |a 10.15567/mljekarstvo.2020.0304 | |
| 035 | |a (HR-ZaNSK)001098107 | ||
| 040 | |a HR-ZaNSK |b hrv |c HR-ZaNSK |e ppiak | ||
| 041 | 0 | |a eng |b eng |b hrv | |
| 042 | |a croatica | ||
| 044 | |a ci |c hr | ||
| 080 | 1 | |a 636/639 |2 2011 | |
| 100 | 1 | |a Paskaš, Snežana |4 aut | |
| 245 | 1 | 0 | |a Consumer attitudes towards goat milk and goat milk products in Vojvodina |h [Elektronička građa] / |c Snežana Paskaš, Jelena Miočinović, Tijana Lopičić-Vasić, Izabela Mugoša, Marija Pajić, Zsolt Becskei. |
| 300 | |b Graf. prikazi. | ||
| 504 | |a Bibliografija: 35 jed. | ||
| 504 | |a Summary ; Sažetak. | ||
| 520 | |a This study presents the results of a survey conducted in the Province of Vojvodina, Serbia to investigate consumers’ attitudes towards goat milk and goat milk products. Furthermore, the factors affecting consumer perception and subjective norms with respect to purchase were examined. The quantitative random survey was conducted and the data were collected using a structured questionnaire. The findings from this study revealed significantly lower acceptance of goat milk and dairy products compared to bovine milk and dairy products. Of total 440 respondents, 24.2 % had never consumed goat milk with significant positive impact (p<0.05) of age on consumption was found. Among, respondents, mostly the young population (18-25 years) does not consume goat milk. The study identified the odour (42.3 %) and taste (22.5 %) as the main barriers for consuming goat milk. In regard to purchasing, more than half of interviewed respondents do not buy goat milk and dairy products (67 % and 70.5 %, respectively) while the rest respondents expressed very low purchasing frequency. Health benefits represent the most important reason for potential consuming goat milk and dairy products (66.5 %). On the other hand, the main motives for purchasing bovine milk and dairy products are taste and quality (55.5 %). In particular, the oldest surveyed population (40-55 years) seemed to be the most positive group toward goat milk and the most interested in the product’s nutritional value and its health impact. The main category of goat dairy products purchased among surveyed respondents was cheese. These findings suggest that for better positioning on the market and for producing price-competitive products goat milk and dairy products should be more clarified as either quality products or products with added value or as products with unique health benefits. | ||
| 520 | |a U radu su predstavljeni rezultati istraživanja provedenog u Pokrajini Vojvodina, Srbija, s ciljem da bi se ispitao stav potrošača u odnosu na kozje mlijeko i proizvode od kozjeg mlijeka. Istodobno, ispitivani su faktori koji utječu na percepciju potrošača i subjektivne norme u odnosu na kupovinu. Primijenjeno je kvantitativno istraživanje slučajnog uzorka i za tu svrhu je upotrjebljen strukturirani upitnik. Rezultati ovog istraživanja pokazali su značajno manje prihvaćanje kozjeg mlijeka i mliječnih proizvoda u usporedbi s kravljim mlijekom i mliječnim proizvodima. Od 440 ispitanika, 24,2 % nije konzumiralo kozje mlijeko i utvrđen je značajan pozitivan utjecaj (p<0,05) dobi na konzumaciju. Među ispitanicima, najvećim djelom mlada populacija (18-25 godina) ne konzumira kozje mlijeko. Istraživanjem je utvrđeno da su miris (42,3 %) i okus (22,5 %) glavne prepreke u konzumiranju kozjeg mlijeka. U odnosu na kupovinu, više od polovice anketiranih ne kupuje kozje mlijeko i mliječne proizvode (67 % i 70,5 %), dok su ostali ispitanici iskazali vrlo nisku učestalost kupovine. Zdravstvene prednosti predstavljaju najvažniji faktor potencijalnog konzumiranja kozjeg mlijeka i mliječnih proizvoda (66,5 %). Glavni motivi za kupovinu kravljeg mlijeka i mliječnih proizvoda kod ispitanika predstavljaju okus i kvaliteta (55,5 %). Posebno, najstarija populacija (40-55 godina) pokazuje najpozitivniji stav prema kozjem mlijeku i više su zainteresirani za njegovu nutritivnu vrijednost i zdravstveni učinak. Kozji sir i sirutka predstavljaju dva proizvoda za koja su anketirani potrošači najzainteresiraniji. Dobiveni rezultati sugeriraju da bi se za bolje pozicioniranje na tržištu i za proizvodnju cjenovno konkurentnijih proizvoda, kozje mlijeko i proizvode od kozjeg mlijeka trebalo više isticati kao kvalitetne proizvode, proizvode s dodanom vrijednošću ili kao proizvode s jedinstvenim zdravstvenim prednostima. | ||
| 653 | 0 | |a Mlijeko |a Kozje mlijeko |a Mliječni proizvodi |a Stavovi potrošača | |
| 653 | 5 | |a Vojvodina | |
| 700 | 1 | |a Miočinović, Jelena, |c biotehnologinja |4 aut | |
| 700 | 1 | |a Lopičić-Vasić, Tijana |4 aut | |
| 700 | 1 | |a Mugoša, Izabela |4 aut |9 HR-ZaNSK | |
| 700 | 1 | |a Pajić, Marija, |c veterinarka |4 aut | |
| 700 | 1 | |a Becskei, Zsolt |4 aut |9 HR-ZaNSK | |
| 773 | 0 | |t Mljekarstvo.com |x 1846-4025 |g 70 (2020), 3 ; str. 171-183 |w nsk.(HR-ZaNSK)000625306 | |
| 981 | |b Be2020 |b B02/20 | ||
| 998 | |b dalo2105 | ||
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| 856 | 4 | 0 | |u https://hrcak.srce.hr/239296 |y Hrčak |
| 856 | 4 | 1 | |y Digitalna.nsk.hr |