Challenges of navigating brands through social media
Creating and maintaining a successful brand has always been a longterm activity that required skills, knowledge, financial means and time. The success of global brands did not happen over time, and it seems that before social media there was always something precious that brand`s had – time. Time to...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001137730/Description |
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| Matična publikacija: |
Ekonomski pregled (Online) 72 (2021), 3 ; str. 413-430 |
| Glavni autori: | Marušić, Tajana (Author), Vranešević, Tihomir |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.32910/ep.72.3.4 Ekonomski pregled (Online) Hrčak |