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| LEADER |
02027cam a2200277 a 4500 |
| 005 |
20131023141657.0 |
| 008 |
090917s2010 nyua 001 0 eng |
| 010 |
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|a 2009038435
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| 020 |
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|a 9780071590457 (alk. paper)
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| 020 |
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|a 0071590455 (alk. paper)
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| 040 |
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|a DLC
|c DLC
|d YDX
|d CDX
|d YDXCP
|d BWX
|d HR-ZaFER
|b hrv
|e ppiak
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| 050 |
0 |
0 |
|a HF5415.5
|b .G743 2010
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| 082 |
0 |
0 |
|a 658.8/12
|2 22
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| 100 |
1 |
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|a Greenberg, Paul.
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| 245 |
1 |
0 |
|a CRM at the speed of light :
|b social CRM strategies, tools, and techniques for engaging your customers /
|c Paul Greenberg.
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| 250 |
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|a 4th ed.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c c2010.
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| 300 |
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|a xxvi, 662 str. :
|b ilustr. ;
|c 24 cm.
|
| 500 |
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|a Includes index.
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| 505 |
0 |
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|a OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.
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| 650 |
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0 |
|a Customer relations
|x Management.
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| 650 |
|
0 |
|a Electronic commerce.
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 942 |
|
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|2 udc
|c K
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| 955 |
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|b xj13 2009-09-17
|i xj13 2009-09-17 (telework)
|a xe08 2010-03-09 1 copy rec'd., to CIP ver.
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| 999 |
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|c 41372
|d 41372
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