CRM at the speed of light
| Permalink: | http://skupni.nsk.hr/Record/fer.KOHA-OAI-FER:41372/TOC |
|---|---|
| Glavni autor: | Greenberg, Paul (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
New York :
McGraw-Hill,
c2010.
|
| Izdanje: | 4th ed |
| Predmet: |
Sadržaj:
- OMG! : your customer really is your BFF!
- CRM, CMR, VRM or
- who cares?
- The customer owns the experience
- Enterprise 2.0 : not exactly what you think
- A company like me : new business
- Do you have the ring? : tools for customer engagement
- Love your customers publicly : blogs and podcasts
- Wikis are a weird name for collaboration, n'est çe pas?
- Social networks, user communities : who loves ya, baby?
- Movin' and groovin' : the use of mobile devices
- The collaborative value chain
- Sales and marketing : the customer is the right subject
- Customer service is our name
- and our game
- The difference : CRM, the public sector, and politics
- SOA for poets
- At home or in the clouds
- and in open spaces between
- Big picture, big strategies
- Mapping the customer experience
- Process and data go together like
- CRM operations
- Value given, value received : analyzing the return on CRM
- When you buy the application, you buy the vendor, though you don't implement him
- Waving to the future.