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| LEADER |
01468cam a2200265 a 4500 |
| 005 |
20160712120557.0 |
| 008 |
091105s2010 njua b 001 0 eng |
| 020 |
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|a 9780470562239 (cloth)
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| 040 |
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|a DLC
|c DLC
|d BTCTA
|d UKM
|d YDXCP
|d C#P
|d BWX
|d CDX
|d OMB
|d SHH
|d HR-ZaFER
|b hrv
|e ppiak
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| 050 |
0 |
0 |
|a HF5415.525
|b .Z53 2010
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| 082 |
0 |
0 |
|a 658.8/12
|2 22
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| 100 |
1 |
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|a Zichermann, Gabe,
|d 1974-
|9 37441
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| 245 |
1 |
0 |
|a Game-based marketing :
|b inspire customer loyalty through rewards, challenges, and contests /
|c Gabe Zichermann and Joselin Linder.
|
| 260 |
|
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|a Hoboken, N.J. :
|b Wiley,
|c 2010.
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| 300 |
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|a xviii, 220 str. :
|b ilustr. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.
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| 650 |
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0 |
|a Customer loyalty programs.
|9 37442
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| 650 |
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0 |
|a Customer loyalty.
|9 37443
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| 650 |
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0 |
|a Marketing.
|9 37444
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| 700 |
1 |
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|a Linder, Joselin.
|9 37445
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 942 |
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|2 udc
|c K
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| 955 |
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|b xj07 2009-11-05
|i xj07 2009-11-05 (telework) to Dewey
|a xe03 2010-08-12 1 copy rec'd., to CIP ver.
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| 999 |
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|c 46930
|d 46930
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