Game-based marketing
| Permalink: | http://skupni.nsk.hr/Record/fer.KOHA-OAI-FER:46930/TOC |
|---|---|
| Glavni autor: | Zichermann, Gabe, 1974- (-) |
| Ostali autori: | Linder, Joselin (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
Hoboken, N.J. :
Wiley,
2010.
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| Predmet: |
Sadržaj:
- Foreword / Robin Kent
- Introduction
- The argument for loyalty
- Passive play
- Social networks and leaderboards
- Funware mechanics: point and beyond
- Prizes and games of chance
- The ultimate funware: frequent flyer programs
- Know thy player
- The future of gamers: Generation G
- Motivationing sales with funware: getting employees into the game
- Everyone wins: games in your business.