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|a 316.77
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|a Advertising to children :
|b concepts and controversies /
|c M. Carole Macklin, Les Carlson, editors.
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| 260 |
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|a Thousand Oaks [etc.] :
|b Sage Publications,
|c cop. 1999.
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| 300 |
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|a xiv, 322 str. ;
|c 23 cm
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| 500 |
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|a 1UVF
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| 504 |
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|a Bibliografija uz pojedine eseje
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| 504 |
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|a Kazalo
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|a Introduction / M .Carole Macklin and Les Carlson
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|a Part I: In search of what children know and thing about advertisin and how advertising works :
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|a 1. Thorugh the eyes of the child: children's knowledge and ucnerstanding of advertising / Deborah Roeder John
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| 505 |
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|a 2. Socialization and adolescenets' scepticism toward advertising / Tamara F. Mangleburg and Terry Bristol
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| 505 |
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|a 3. Evaulating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkiin
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| 505 |
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|a 4. Youth, Advertising, and symbolic meaning / Cindy Dell Clark
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| 505 |
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|a Part II. Societal impact and concerns :
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| 505 |
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|a 5. "We'll be back in a moment": a content analysis of advertisements in children's television in the 1950s / Alison Alesander, Louise M. Benjamin, Keisha L. Hoerrner, and Darrell Roe
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| 505 |
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|a 6. Mother's preferences for regulating children's television / Ann D. Walsh, Russell N. Lascniak, and Les carlson
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| 505 |
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|a 7. A comparison of children's and prime-time fine-print advertising disclosure practices / Darrell D. Muehling and Richard H. Kolbe
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| 505 |
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|a 8. The beauty myth and the persuasiveness of advertising: a look at adolescent girld and boys / Mary C. Martin, James W. gentry, and Ronald Paul Hill
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| 505 |
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|a 9. Selling food to children: is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez
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| 505 |
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|a Part III. Advertising directed to children about cigarettes, smoking, and beer :
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| 505 |
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|a 10. How do we persuade children not to smoke? / Laura A. Peracchi
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| 505 |
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|a 11. Camels and cowboys: how junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky
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| 505 |
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|a 12. Adolescent's attention to beer and cigarette print ads and associated product warnings / Richard J. Fox, dean M. Krugman, James E. Fletcher, and Paul M. Fischer
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| 505 |
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|a Part IV. Future directions for research :
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| 505 |
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|a 13. Advertising to children in the twenty-first century: new questions within familiar themes / Christine Wright-Isak
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| 505 |
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|a 14. The future for children and the Internet / Carole Walters
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| 505 |
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|a 15. Advertising's effects: juxtaposing research with older an younger youths / Marvin E. Goldberg
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| 505 |
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|a 16. The context of advertising and children: future research directions / Jeffrey J. Stoltman
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| 653 |
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|a mediji
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| 653 |
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|a reklama
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| 653 |
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|a reklamiranje
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| 653 |
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|a socijalizacija
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| 653 |
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|a televizija
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| 653 |
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|a djeca
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| 653 |
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|a sociologija medija
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| 653 |
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|a komunikacija
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| 700 |
0 |
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|a Macklin, M. Carole
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| 942 |
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|b LIB
|c KNJ
|h EC24
|i ADV
|6 EC24_ADV
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| 991 |
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|a kom04/377
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|a soc8838
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|a KK
|b ŽV
|c 20030317
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