Advertising to children
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:151012/TOC |
|---|---|
| Ostali autori: | Macklin, M. Carole (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
Thousand Oaks [etc.] :
Sage Publications,
cop. 1999.
|
| Predmet: |
Sadržaj:
- Introduction / M .Carole Macklin and Les Carlson
- Part I: In search of what children know and thing about advertisin and how advertising works :
- 1. Thorugh the eyes of the child: children's knowledge and ucnerstanding of advertising / Deborah Roeder John
- 2. Socialization and adolescenets' scepticism toward advertising / Tamara F. Mangleburg and Terry Bristol
- 3. Evaulating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkiin
- 4. Youth, Advertising, and symbolic meaning / Cindy Dell Clark
- Part II. Societal impact and concerns :
- 5. "We'll be back in a moment": a content analysis of advertisements in children's television in the 1950s / Alison Alesander, Louise M. Benjamin, Keisha L. Hoerrner, and Darrell Roe
- 6. Mother's preferences for regulating children's television / Ann D. Walsh, Russell N. Lascniak, and Les carlson
- 7. A comparison of children's and prime-time fine-print advertising disclosure practices / Darrell D. Muehling and Richard H. Kolbe
- 8. The beauty myth and the persuasiveness of advertising: a look at adolescent girld and boys / Mary C. Martin, James W. gentry, and Ronald Paul Hill
- 9. Selling food to children: is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez
- Part III. Advertising directed to children about cigarettes, smoking, and beer :
- 10. How do we persuade children not to smoke? / Laura A. Peracchi
- 11. Camels and cowboys: how junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky
- 12. Adolescent's attention to beer and cigarette print ads and associated product warnings / Richard J. Fox, dean M. Krugman, James E. Fletcher, and Paul M. Fischer
- Part IV. Future directions for research :
- 13. Advertising to children in the twenty-first century: new questions within familiar themes / Christine Wright-Isak
- 14. The future for children and the Internet / Carole Walters
- 15. Advertising's effects: juxtaposing research with older an younger youths / Marvin E. Goldberg
- 16. The context of advertising and children: future research directions / Jeffrey J. Stoltman