Total relationship marketing
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01000283752/Similar |
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| Glavni autor: | Gummesson, Evert (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
Oxford [etc.] : [London] :
Butterworth-Heinemann ; The Chartered Institute of Marketing,
2001.
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| Nakladnička cjelina: |
Marketing series
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APA stil citiranja
Gummesson, E. (2001). Total relationship marketing: Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm. Oxford [etc.] : [London]: Butterworth-Heinemann ; The Chartered Institute of Marketing.
Chicago stil citiranjaGummesson, Evert. Total relationship marketing: Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm. Oxford [etc.] : [London]: Butterworth-Heinemann ; The Chartered Institute of Marketing, 2001.
MLA stil citiranjaGummesson, Evert. Total relationship marketing: Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm. Oxford [etc.] : [London]: Butterworth-Heinemann ; The Chartered Institute of Marketing, 2001.