Measuring advertising effectiveness
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:215876 |
|---|---|
| Glavni autor: | Blaine Lucas, Darrell (-) |
| Ostali autori: | Henderson Britt, Steuart (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
New York :
McGraw-Hill,
cop. 1963.
|
| Nakladnička cjelina: |
McGraw-hill series in marketing and advertising
|