Measuring advertising effectiveness
| Permalink: | http://skupni.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:215876/Details |
|---|---|
| Glavni autor: | Blaine Lucas, Darrell (-) |
| Ostali autori: | Henderson Britt, Steuart (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
New York :
McGraw-Hill,
cop. 1963.
|
| Nakladnička cjelina: |
McGraw-hill series in marketing and advertising
|
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| 245 | 1 | 0 | |a Measuring advertising effectiveness / |c Darell Blaine Lucas, Steuart Henderson Britt. |
| 260 | |a New York : |b McGraw-Hill, |c cop. 1963. | ||
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| 440 | 0 | |a McGraw-hill series in marketing and advertising | |
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