Defining evidence-based marketing strategies for wine producers and wine tourist destinations
The Total Antioxidant Index (TAA-I) can be viewed as a wine added value, for which consumers are willing to pay, and as a determinant in developing successful differentiated marketing strategies. This interdisciplinary study aims to harness potentials existing in an evidence-based wine TAA-I and ter...
| Permalink: | http://skupni.nsk.hr/Record/nsk.NSK01001061331/Description |
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| Matična publikacija: |
Zbornik Veleučilišta u Rijeci (Online) 7 (2019), 1 ; str. 239-255 |
| Glavni autori: | Droli, Maurizio (Author), Sarnari, Tiziana, Bašan, Lorena |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.31784/zvr.7.1.26 Hrčak |